WENN Digital and Fernando Alonso Plan To Enable the Future of Fan Engagement and Image Protection Through the KODAKOne Platform

29. August 2019

Los Angeles, CA – June 28, 2018

WENN Digital Inc., the creator and operator of the to-be developed blockchain-secured KODAKOne Image Rights Management Platform (KODAKOne Platform), today announced that they have agreed in principle with the two-time Formula 1 World Champion and World Endurance Championship (WEC) driver, Fernando Alonso, to pro- tect his professional and personal images and videos. As part of the partnership, KODAKOne Platform, an image rights management and protection platform secured in the blockchain, will become the exclusive image registration, protection and license-monitoring solution for certain images and videos of Alonso – including currently archived items and images and videos taken in the future.

The agreement between Alonso and WENN Digital will provide an opportunity to Alonso’s global fanbase to access the to-be-launched KODAKOne Platform – enabling them to not only upload, register and protect their own photos and videos of their favorite F1 driver, but be rewarded for doing so in certain instances.

“We live in a world driven by content distribution across different channels, especially during such large events as F1 and WEC,” said Alonso, who just won the 24 Hours of Le Mans race in Le Mans, France. “I’m very excited to know that I have the ability to reward my fans and profes- sional photographers for their creativity, and that the content they produce can be protected by a single platform.”

As part of this new level of fan engagement and rewards, Alonso and WENN Digital also intend to build a platform that will reward fans and media content producers for an array of products and services around Alonso.

“We are honored that Fernando Alonso is working with WENN Digital and will be using the KO- DAKOne Platform to secure his global image rights,” said Jan Denecke, CEO of WENN Digital. “Fernando is a world-renowned athlete, and his trust in our platform further validates what we stand for. We couldn’t have asked for a better partner to work with as we roll out our KO- DAKOne Platform.”

“At a time when pictures can be uploaded and shared across the internet within seconds, the KODAKOne Platform will serve as a valuable resource for those in the public eye,” said Benedikt Dohnanyi, CCO of WENN Digital. “With the capabilities of the KODAKOne Platform, celebrities and rights holders will have a new sense of control over their own IP with a secure mechanism where they can register, protect and monetize their image rights, and also engage with their fans at the same time.”