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Protecting
the storytellers

of the image economy

The rise of the internet paired with the ubiquity of mobile devices has fueled growth in both the total number of photos circulated and how that content is used — much of which is used without the copyright holders permission.

For photographers and those licensing their creative work, the landscape has changed: more images, globally available, has led to lower average license fees for using a picture. The result? More work and less income.

About copyright

The basics

Copyright is a form of protection provided by the government to the authors of “original works of authorship. This protection applies to all artwork, both published and unpublished. From the time it is created, a photograph, drawing or other artwork is automatically protected by copyright.

Copyright infringement can occur regardless of knowledge or intent, which does not change liability. Anyone who copies, publicly displays or publicly distributes a photograph without permission, infringes the copyright whether they were aware that the use was infringing or not.

The main goals of copyright are to encourage the development of culture, science and innovation, while providing a financial benefit to copyright holders for their works.

What if I have already published an image without a valid license?

Don’t worry.

First of all, you will receive an email from us with simple instructions explaining what to do next. You will then be directed to the KODAKOne Post-Licensing Portal where you can easily obtain retroactive license for the usage and ensure that you can legally continue to use the image for as long as needed.

Last but not least, provided you have purchased a license for the past use, with KODAKOne you will not be charged any additional services fees or legal costs.

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How Does it Work?

The KODAKOne Post-Licensing Platform offers a simple step-by-step process to buy, store and manage retroactive image post-licenses, current image licensing and avoid unnecessary legal disputes and costs.

If you are a photographer, photo agency or rights holder …